hello there! i’m xù, or irene. i’m a junior art director currently based in saigon. i love the fact that you are here, probably clicked the link out of curiosity, but now staying and exploring my works. this is so exciting. glad to see you!

 

i guess you must be utterly eager to find out who the hell is xù/irene. or maybe not. but anyway,..

 

i’ve always had a thing for beautiful stuffs. i used to buy books for its cover, i also did keep the shopping bags that i found inspiring, and i still spend hundreds of minutes decorating my desktop even though i barely see it coz.. there’s finder. with the passion in mind, i explored powerpoint at the age of 9 and have been creating fun-looking decks and mockups since then.

 

during years of growing up, i changed my dream job once every year. from english teacher to scientist to surgeon to lawyer, i finally made a logical decision to study advertising at uni. a degree in marcoms and ad, with a little spark of graphic design and photography, was everything i dreamed of. but 3 years of uni taught me that it was not everything, it wasn’t enough. so i applied for AWARD School, luckily got in and happily graduated, again. yay! i’m good to go!

 

right now, i’m working and learning at dinosaur vietnam, with a daily basis of reading mails from clients like Eucerin, TH, Climeal, to name justtt a few. my working age in this field is nearly 3. basically i’m a toddler. and a toddler loves discovering the huge world they’re /working/ in.